You thought that only hams and chickens could carry the famous 'Label Rouge', well no! The plant world is also involved with a selection of geraniums specially selected to make you want to plant them at home.
Characteristics of the labelled geranium
The Red Label allows the buyer to identify varieties of geraniums with very fast and harmonious growth.
These varieties will bloom abundantly for many months without interruption and come in all the classic colors ranging from white to red, pink and mauve. With single or very double flowers, single-colored or variegated, you are spoiled for choice. You will find both zonal geraniums with an upright habit that make a beautiful effect in beds or pots, and ivy geraniums ideal for decorating your jars, window boxes and transforming your balcony into a flowering cascade.
Easy to live with, these geraniums do not require constant maintenance.
They tolerate heat and even drought and are less susceptible to disease.
They are guaranteed.
How are Label Rouge geraniums produced and selected?
The 'Label Rouge' geraniums are selected by an independent jury from producers following a very particular schedule of conditions. The plants are subjected to a minimal duration of culture to take time to fortify and develop under good conditions. For example, instead of growing 100 plants per square meter, producers are required to grow half as many to ensure optimal development. The INAO (Institut National de l'Origine et de la Qualité), which depends on the Ministry of Agriculture, oversees the whole process and awards the famous 'Label Rouge' if all conditions are met.
Some varieties
Among the 'Label Rouge' geraniums, some like 'Tango Velvet Red' offer intense colors. This very floriferous variety is adorned with semi-double velvety deep red flowers. Also in reds, 'Sunrise' has zoned foliage and bright scarlet double flowers.
If you prefer white geraniums, 'Snow Cascade' has a drooping habit and blooms white from April to October, while the trendy 'Americana White Splash' with its semi-double white flowers with a magenta center will look great in your beds.
Dark purple, 'Royal Blue' with very double flowers is suitable for hanging baskets and pots, which it will adorn with its spectacular bloom from March until October!
Among the pink geraniums, 'Marcada Pink' is a must with its pink bloom forming cascades during long months,
The Label Rouge effect on the consumer
All the European studies prove it: the consumer has currently an anxiogenic behavior and a real loss of confidence towards many elements such as politics, the media but also their consumer products. Labels and big brands bring them this security and reassure them because they are (most of the time) guarantees of quality; 2/3 of consumers say they are ready to pay more for a trustworthy purchase.
